Marketing and Lead Generation Manager (Marketing)
Why Join the Peterman team?
Peterman Brothers is a family owned company, founded right here in central Indiana. Starting out in Pete Peterman's garage in 1986, we have grown to have over 500 employees within 11 locations across Indiana, Ohio, and Kentucky!
We're a fast-growing home services company specializing in HVAC, Plumbing, and Electrical services. Committed to delivering unmatched comfort and reliability to our customers, we're also dedicated to innovation and growth and marketing is a key driver of that growth. We offer some of the best benefits in the industry. Here's some of our favorites:
Top Compensation Package
401k w/ Company Match and No Vesting Schedule
Personal Time Off
HSA w/ Company Contribution
Medical Insurance: Health, Dental, Vision, Life
Voluntary Insurance Options
Employee Assistance Program
Employee Discount
Pet Insurance
6 Paid Holidays with 2 Additional Paid Floating Holidays
Bereavement Pay
Paid Birthday Off
Company Events & Parties
Advancement and Growth Opportunities
And so many more!
The Role:
We're seeking an experienced and results-driven Marketing & Lead Generation Manager to lead our in-house marketing team and lead generation efforts. This role oversees all marketing functions with a strong emphasis on lead generation via non-traditional advertising channels. The ideal candidate will have a deep understanding of performance marketing, brand positioning, and team leadership within the home services or similar industry.
What You'll Do:
Lead and manage a team of 5-10 marketing professionals across various functions (digital, creative, content, events, etc.).
Develop and execute integrated marketing strategies across digital (PPC, social, SEO, email), print, radio, and other channels.
Own the performance of lead generation campaigns -- driving volume and cost efficiency for HVAC, Plumbing, and Electrical services.
Optimize digital advertising campaigns (Google Ads, Meta, Lead Aggregators, etc.) for maximum ROI and customer acquisition.
Monitor campaign performance, attribution, and KPIs -- reporting results regularly to leadership.
Collaborate with sales and operations teams to ensure alignment on campaign goals and capacity.
Oversee the marketing calendar, promotions, brand messaging, and budget allocations.
Manage external vendors and agency relationships when needed.
Stay ahead of industry trends, competitor activities, and emerging technologies.
What You'll Need:
5+ years of marketing experience, with at least 2 years in a managerial role.
Proven success in running high-performing digital lead generation campaigns.
Experience in the home services, home improvement, or related B2C industry strongly preferred.
Strong leadership, project management, and team development skills.
Hands-on knowledge of platforms like Google Ads, Facebook Ads Manager, Service Titan, or similar CRM/marketing tools.
Data-driven mindset with a strong grasp of marketing analytics and reporting.
Excellent communication and cross-functional collaboration skills.
Want to join a company that truly puts people first? Apply today, and our talent team will take it from there. If you're ready to chase your dreams, pick Peterman Brothers, where great service runs in the family!
Peterman Brothers is an Equal Opportunity Employer.
