Lead Social Media Manager (Personal Services)
Join PACS: Elevate Healthcare with Us!
PACS is elevating healthcare by revolutionizing our approach to leadership and quality care. Guided by our core values of love, excellence, trust, accountability, mutual respect, and commitment, we strive to foster a culture of compassionate care within our teams and the communities we serve. As we grow rapidly, exciting opportunities await you to engage in impactful projects and contribute valuable insights to stakeholders nationwide.
If you're ready to make a difference and embrace our mission of creating real change, we invite you to join us at PACS. Together, let's shape the future of healthcare!
Join Our Team and Thrive!
At PACS, we believe our employees are our greatest asset. That's why we offer an exceptional benefits package designed to enhance your well-being and support your lifestyle.
Our comprehensive benefits include:
- Health Coverage: Enjoy medical, dental, and vision plans to keep you and your family healthy.
- PTO and Vacation: Benefit from generous paid time off and holidays to relax and recharge.
- Financial Wellness: Take advantage of Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to manage your healthcare expenses effectively.
- Retirement Planning: Secure your future with our 401(k) plan, complete with company contributions to help you build your retirement savings.
- Support When You Need It: Our Employee Assistance Plan (EAP) provides confidential support for personal and professional challenges.
Join us at PACS and take advantage of a workplace that truly values you!
Position Summary
The Lead Social Media Manager is responsible for setting and executing the overall social media strategy for PACS and its affiliated skilled nursing and assisted living facilities. This role will manage the PACS corporate brand presence across platforms, lead facility-level social media projects, and oversee online reputation and listings management. The Lead Social Media Manager will supervise a team of Social Media Managers, Coordinators, and Specialists, delegating projects, providing guidance, and ensuring high-quality execution of campaigns and requests.
Key Responsibilities
Leadership & Strategy
- Develop and execute PACS's overall social media strategy to strengthen brand visibility, engagement, and reputation.
- Supervise, mentor, and support social media team , including assigning tasks, reviewing work, and fostering professional growth.
- Align social media goals with the broader brand, marketing , and organizational strategy.
Social Media & Content Management
- Oversee content creation and publishing for PACS corporate channels.
- Provide direction and projects for facilit ie s to ensure brand consistency across skilled nursing and assisted living facilities.
- Stay informed on industry trends, platform updates, and best practices to optimize strategy.
- Utilize Canva for presentations, template creation, and resource management.
Reputation & Listings Management
- Manage Reputation.com accounts, ensuring timely review responses, escalation, and reporting.
- Oversee online listings management (Google Business, Apple Maps, Facebook, etc.) to ensure accuracy and consistency.
- Partner with internal teams and vendors to maintain accurate and optimized listings.
Project & Request Management
- Manage incoming tickets and project requests, ensuring timely and effective resolution.
- Support social team on facility requests.
- Collaborate with marketing team members and cross-functional partners to prioritize workload and deliverables.
Analytics & Reporting
- Monitor and report on social media, reputation, and listing performance metrics.
- Translate insights into recommendations for improvement and growth.
- Present regular updates to leadership on performance, challenges, and opportunities.
Qualifications
- Bachelor's degree in Marketing , Communications, Digital Media, or related field (or equivalent experience).
- 5+ years of experience in social media management
- Strong understanding of social media platforms, best practices, and analytics tools.
- Experience managing online reputation platforms (e.g., Reputation.com, Birdeye , Podium).
- Knowledge of online business listings and digital presence optimization.
- Excellent project management, organizational, and communication skills.
- Ability to lead a team, manage multiple priorities, and deliver results in a fast-paced environment.
