Paid Media Manager (Finance)
Location: Texas, United States of AmericaThales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Position Summary
Austin, Hybrid / USA, Remote
We're seeking a proven Paid Media Manager who can leverage digital acquisition channels to accelerate and sustain business growth. This is a player-coach role where you'll set the pace, implement best practices, and drive measurable results across Paid Search, Paid Social, Display, and Content Syndication.
You will be directly accountable for architecting, executing, and optimizing multi-million-dollar paid media programs that build pipeline, acquire new customers, and retain existing ones. This is not a generalist position — you will be hands-on in platforms daily, applying advanced targeting, automation, experimentation, and attribution models to deliver revenue impact.
The ideal candidate has a strategic mindset and uses data and insights to guide channel strategy, creative testing, and campaign planning. You will analyze competitive and customer trends, incorporate macroeconomic factors, and integrate these insights into long-term growth strategies and business models.
You will collaborate closely with regional, field, demand generation, and product teams, ensuring alignment across stakeholders and effectively communicating complex performance data and marketing strategies to leadership. You will collaborate on strategy building across all channels and own execution, overseeing channel performance while also building and optimizing campaigns for maximum pipeline and ROI. This includes developing and implementing creative testing roadmaps, refining targeting strategies, and managing budget allocation across channels in real time. Your track record should demonstrate not only technical expertise in paid media platforms and analytics but also the ability to foster strong cross-functional relationships that drive coordinated, high-performing paid media programs.
Key Areas of Responsibility
Campaign Strategy & Execution
Identify and recommend strategic updates to campaigns, including new campaign types, channels, and other opportunities to expand and optimize the paid media stack.
Assist and deploy complex, full funnel paid media campaigns across Google Ads (Search, Display, YouTube), Bing Ads, LinkedIn Ads, Amazon, Reddit, G2, and emerging platforms.
Strong understanding of advanced bidding strategies (Max Conversions, Max Conversion Value, Salesforce Opportunity based bid strategy).
Implement advanced audience segmentation using 1st-, 2nd-, and 3rd-party data sources, including CRM integrations (Salesforce), 6Sense, and platform-native audience builders.
Design and execute multi-variant A/B and multivariate tests across creative, landing pages, and bidding models to systematically improve conversion rates across multiple paid media platforms.
Manage bulk campaign builds and edits using Google Ads Editor, LinkedIn Campaign Manager bulk imports, and API-based solutions.
Data, Analytics & Attribution
Assist with end-to-end tracking deployment: UTM governance, offline conversion tracking, enhanced conversions, and API-based integrations with CRM.
Build and maintain custom attribution models to find where the section of the funnel leads drops off by working with Marketing Operations and the Sales team. Strategize and execute the strategy for a resolution.
Leverage Power BI to drive actionable insights for marketing, sales, and leadership stakeholders.
Analyze and present campaign performance not only in terms of clicks and leads but also pipeline contribution, deal velocity, and revenue impact.
Landing Page Development & Conversion Optimization
Independently build high-performing landing pages for paid media campaigns using platform best practices for speed, SEO, mobile optimization, and CRO.
Collaborate with the web development team to design and implement new landing page templates that support A/B and multivariate testing.
Create tailored landing page variations for different products, services, offers, and audience segments to maximize relevance and conversion rate.
Partner with stakeholders to ensure brand consistency while optimizing for measurable business results.
Potentially implement heatmapping, form optimization, and behavioral analytics tools (e.g., Hotjar, Crazy Egg, Google Optimize alternatives) to drive data-backed improvements.
Develop Salesforce campaigns for landing pages along with the attached Marketo lead form for each landing page.
Ad Creative Strategy & Production
Assist in the development of high-performing ad creatives across paid search, paid social, display, and video channels, ensuring alignment with brand guidelines and campaign objectives.
Understanding of creative building platforms like Creatopy.
Partner with internal design teams and/or external agencies to produce compelling creative assets, including static images, animated graphics, and short-form videos optimized for each platform.
Develop creative briefs that clearly outline objectives, audience insights, messaging, and technical specifications.
Oversee creative testing roadmaps, running structured A/B and multivariate tests to identify winning messaging, visuals, and calls-to-action.
Continuously analyze creative performance data to refine design and messaging strategies.
Conversion Rate Optimization & Sales Alignment
Align closely with sales to ensure lead quality feedback loops are implemented, enabling real-time bid and targeting adjustments.
Integrate paid media with account-based marketing (ABM) tactics for high-value account targeting and expansion.
Communication
Outstanding interpersonal skills, relationship builder, across multiple stakeholders, teams, and leadership.
Ability to influence and partner with key internal stakeholder teams: product marketers, marketing channel leaders, analysts, leadership, sourcing, and finance to ensure shared vision and drive initiatives forward.
Ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership.
Skilled at analyzing campaign performance data to identify meaningful insights and trends, making data-driven decisions, and presenting actionable recommendations to cross-functional teams and leadership.
Ability to work with the SEO team to align regularly on keyword trends, analyze data, and build a strategy around findings.
Compliance, Privacy & Governance
Ensure all campaigns comply with GDPR, CCPA, and platform-specific privacy requirements.
Manage consent-based audience collection and suppression rules to maintain compliance and improve audience health.
Minimum Qualifications
Bachelor's degree in Marketing or a relevant topic
5+ years in hands-on paid media management with proven results in driving pipeline and revenue at scale, with at least 2 years' experience in-house at a cybersecurity company.
Proven track record managing campaigns across Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Microsoft Ads, LinkedIn Ads, Amazon Ads, Reddit, and at least two other major ad platforms with a focus on lead generation and customer acquisition for both Enterprise and Mid-market.
Exceptional communicator with the ability to influence and collaborate across SEO, product marketing, field, regional, sourcing, finance, and leadership.
Skilled at translating complex performance data into clear, actionable insights and presenting recommendations to stakeholders at all levels, including executive leadership, to drive alignment and informed decision-making.
Advanced Excel/Google Sheets skills, including pivot tables, query functions, and data modeling.
Skilled at analyzing campaign data, identifying trends, and making data-driven decisions to optimize performance and drive business results.
Advanced Salesforce skills to build & analyze reports, dive into lead and opportunity details, and develop a strategy for the implementation of your learning.
Proven ability to design, execute, and interpret controlled experiments across all paid media platforms.
Strong understanding of tag management systems (GTM) and pixel implementation.
Strong experience developing operational workflows and reports.
Google Ads Certification, Microsoft Ads Certification.
Why Join Us?
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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.
(For Internal candidate, if you need more information, please reach out to your HR Shared Service, 1st Point)
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
•Company paid holidays and Paid Time Off
•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
