Senior Director, Global Marketing Downstream (Biotech)
About Us
Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics.
A Brief Overview
The Senior Director, Global Marketing Downstream is responsible for leading and executing downstream marketing strategies to drive the commercial success of the injectables and medical device portfolio. This role will focus on content development and social media strategy to enhance brand awareness, customer engagement, and market penetration. The Sr. Director will collaborate closely with cross-functional teams, including Global Medical Affairs, Franchise Leads, Corp Comms, and Regional Marketing teams, to ensure alignment and high impact initiatives.
What you will do
- Marketing Strategy - Develop and implement comprehensive downstream marketing strategies to support the commercial success of the injectables and devices portfolio.
- Campaign Development and Execution - Lead the creation of high-impact content, including digital assets, educational materials, product messaging, and promotional campaigns, ensuring alignment with brand and regulatory guidelines.
- Social Media Strategy - Oversee global social media strategy, leveraging digital platforms to enhance brand visibility, customer engagement, and lead generation.
- Cross-Functional Leadership and collaboration - Partner with regional marketing teams to customize content for local markets and ensure effective execution of marketing campaigns. Partner with product management, upstream marketing, medical team, and supply chain teams to ensure a smooth transition from product development/ positioning and/ or geographic expansion to market delivery.
- Strategic Communications - Lead the development of strategic communication plans for global brands as it relates to sharing of commercial and scientific messaging through different channels in alignment with business and brand priorities.
- Commercial results - Utilize analytics to measure the effectiveness of content and social media initiatives, optimizing strategies based on data-driven insights. Ensure marketing and advertising resources are effectively invested to meet business strategic needs and to drive profitability.
- Compliance and Ethics - Ensure compliance with industry regulations and company policies in all marketing activities.
- Team Leadership and Development - Build, mentor, and lead a high-performing global downstream marketing team. Foster a culture of innovation, collaboration, and accountability across all regions.
Minimum Requirements:
- Bachelor of Arts (B.A.) in Marketing or equivalent of directly relevant experience
- 12+ years Experience and demonstrated skills in developing, managing, and delivering communication strategies and plans in a mid-large complex organization
Preferred Qualifications:
- Master's Degree Marketing or equivalent of directly relevant experience
- Experience in beauty/aesthetic/pharma sector strongly preferred
- Consumer product knowledge/background
Technical & Functional Skills:
- Executive presence and exceptional presentation skills
- Downstream Marketing experience
- Product launch experience
- Experience in working with global team across multiple time zones
- Advanced skills in Microsoft Excel, PowerPoint and Word and comfort with large variety of online meeting tools and AV equipment
- Excellent written, oral, and interpersonal communication skills
- Demonstrated history of teamwork and cross-functional collaboration
- Ability to course correct and to clearly and convincingly articulate plans
- Deep understanding of brand management and portfolio management
- Knowledge of multiple marketing disciplines, a strong marketing generalist with experience gained in an operative local marketing function and/or in a strategic headquarter function
- Skilled in creating and fostering partnerships throughout an organization and able to navigate and influence successfully across level and functions
- Ability to proactively identify opportunities and provide creative and resourceful solutions
- Ability to manage conflicting points of view and arrive quickly at a solution that is in the best interests of the brand/business
- Profound leadership by influence experience and cross-cultural competency
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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