Associate Director, Product Marketing Clinical Applications (Finance)

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

The Associate Director, Product Marketing Clinical App lications is responsible for creating strategies and building and executing the tactics required to drive the adoption and utilization of our clinical product portfolio in oncology testing, reproductive health and genetic disease . You will lead global go-to-market strategy and planning for new product launches, as well as programs and campaigns supporting our on-market portfolio. The successful candidate will be a highly collaborative, seasoned veteran with global mindsets, who can creatively lead cross-functional programs while building best-in-class marketing capabilities in established and emerging market segments. Close collaboration across Marketing, Product Management, and Commercial and a deep understanding of the clinical genomics market will be essential for the success of this individual.

Marketing at Illumina is grounded in deep customer intimacy & a global context, refined by data-driven insights that inform focused market efforts. Our job is transforming the face of human health by actively shaping the way the world understands and uses genomic information.

Responsibilities

• Develops go-to-market strategy, in collaboration with Product Management and regional teams

• Builds and executes go-to-market plans supporting product management and the revenue goals at global, regional, market, and/or the customer level as appropriate ( based on strategic plan)

• Leads cross-functional efforts to develop and execute marketing plans to drive increased adoption of key clinical NGS assays

• Collaborates with Customer Segment Marketing and Regional teams to execute initiatives in and across regions

• Drive positioning & messaging to differentiate product vs alternative solutions and incumbent technologies by partnering with Customer Segment Marketing and Product Management for campaign development activities

• Collaborate s on development of marketing materials for product launches and marketing campaigns for on-market products

• Oversees and ensures alignment of content with initiative objectives

• Monitors marketing performance and optimizes efforts based on data, insights, and market knowledge

• Shares customer insights and market trends to internal stakeholders, including executive leadership

• Develops campaign training requirements for sales enablement

• Responsible for creation of marketing collateral and sales tools, including, but not limited to, application notes, technical notes, cost calculators, and data sheets

Preferred Experience/Education:

• Bachelor's degree required , MBA or PhD a plus.

• Must have at least 15 years of related experience in Product Marketing or Product Management and at least 4 years of people leadership experience

• Minimum 3 years of product marketing experience with genomic sequencing technologies, specifically in clinical applications such as oncology, reproductive health, or genetic disease .

• Demonstrated success launching and positioning sequencing-based products in regulated healthcare markets

• Demonstrated experience in technical marketing and close collaboration with Commercial is highly desired

• "Digital-first" marketing experience strongly preferred

• Technical knowledge of genomics, next-generation sequencing

• Demonstrated experience for new product development and management of on market products in the life sciences field is a plus

• Ability to own both long-term strategy and executional detail

• Must have strong analytical skills - ability to tie detailed analysis to larger strategy and make data driven decisions is critical

• Ability to solve problems informed by robust analysis and multiple data points

• Ability to influence people and diverse stakeholder groups within a global, matrixed organization

• Excellent interpersonal, verbal, and written communication skills

• Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines

• Organizational capabilities to drive work proactively

The estimated base salary range for the Associate Director, Product Marketing Clinical Applications role based in the United States of America is: $167,200 - $250,800. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.