Brand Manager Anti-infectives Cattle (Agriculture)

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of ‘Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals' lives better makes life better – join our team today!

Your Role:

At Elanco, Marketing is crucial for growth and achieving our mission to enrich lives through food and companionship. Our passionate marketers build our brand portfolio, leveraging market insights and acting as a bridge between customers, stakeholders, and products. We deliver competitive strategies and impactful execution for Elanco's success.

Your Responsibilities:

This role drives the marketing strategy and implementation for Elanco's anti-infective portfolio within the US Cattle market. Collaboration with the broader US livestock marketing team, the global anti-infective marketing team, and other central marketing teams is essential. This role will focus on beef and will require close collaboration with sales and technical teams.

Business Ownership:

• Develop and execute business plans aligned with brand plan guidelines and customer objectives for the anti-infective portfolio.
• Manage budgets, create forecasts, and participate in the S&OP process for assigned products.
• Ensure marketing activities are compliant with all relevant regulations and actively transfer knowledge to commercial teams.

Strategy Execution:

• Execute the anti-infective strategies/brand plans developed by the Species Marketing Leader and Global Anti-Infective Lead, adapting them to the specific needs of the US market.
• Implement the local portfolio strategy with Sales, providing pricing, profitability, and promotional guidance.
• Track KPIs and metrics, sharing learnings and feedback with the Commercial Business Team (CBT).

Brand Development:

• Ensure accurate execution of brand plans, positioning, and playbooks for anti-infectives within the US livestock market.
• Develop compelling marketing materials and messaging that resonate with target customers, highlighting the value proposition of Elanco's anti-infective products.

Insights & Analytics:

• Gather and channel customer interaction data, local database insights, and competitive information to the Species Marketing Leader and Global Anti-Infective Lead.
• Participate in/facilitate relevant local market research related to anti-infective usage and customer needs.

Marketing Execution:

• Execute brand implementation plans, marketing mix decisions, media planning, and agency management for anti-infective products.
• Collaborate with stakeholders on guidelines, regulations, access issues, sales cycle processes, and sales force alignment/education related to anti-infectives.
• Execute local Key Opinion Leader (KOL) programs, focusing on experts in animal health and anti-infective therapies, and lead product launches for new anti-infective products.
• Manage and oversee product agreements with customers, ensuring alignment with overall marketing strategies.

Trade Marketing Initiatives:

• Develop and implement trade marketing programs targeting key distributors, retailers, and other relevant channel partners. Collaborate with the channel team using a ONE ELANCO approach.
• Work with the channel team to implement the optimal communication mix across these channels, maximizing reach and impact for anti-infective products.
• Enable and support the channel marketing execution team with merchandising strategies and materials focused on anti-infectives.

Management & Cultural:

• Build strong relationships with the Global Team, US commercial management, and the Species Lead.
• Demonstrate leadership, inspiring and aligning the organization with strong communication and executive presence.
• Respect and leverage diversity within the team and across the organization.

What you need to succeed (minimum qualifications):

• Education: Bachelor's degree (Marketing/Business/Animal Science preferred).
• Required Experience: 5+ years of experience in Sales or Marketing, preferably in animal health or agriculture, with a focus on anti-infectives or pharmaceuticals.
• Legal authorization to work in the United States. (Elanco does not anticipate providing visa sponsorship for this position.)

What will give you the competitive edge (preferred qualifications):

• Livestock industry knowledge and experience, specifically with anti-infective products and their usage.
• Proven abilities in communication, conflict resolution, judgment, and managing complexity within a matrix organization.
• Demonstrated project management skills and experience with project management tools.
• Demonstrated learning agility and ability to adapt to changing market dynamics.

Additional Information:

• Travel: Up to 30% (Passport required)
• Location: Headquarters - Greenfield, IN

Don't meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco Benefits and Perks:

We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:

• Multiple relocation packages
• Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
• 8-week parental leave
• 9 Employee Resource Groups
• Annual bonus offering
• Flexible work arrangements
• Up to 6% 401K matching

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status