Specialist, Experiential Marketing Project Management (Finance)
The Specialist, Content Strategy, Experiential Marketing brings a passion for creating impactful brand experiences across Verisk-hosted and industry conferences. Reporting to the Director, Experiential Marketing, this individual coordinates and executes "One Verisk" marketing efforts by working across corporate marketing and business unit teams. As a core member of the experiential team, they will help lead cross-functional initiatives that bring the Verisk brand to life through high-impact events and experiences. You'll collaborate with a group of accomplished marketing professionals, apply your talent in communicating the value of Verisk's solutions, and have the opportunity to deepen your expertise while making independent decisions across a broad and evolving portfolio of strategic projects.
The ideal candidate is a strategic, detail-oriented marketer with proven experience in project management, data-driven event analytics, and/or executive communications. A deep understanding of the B2B marketing landscape is essential, as is the ability to identify and act on opportunities to engage target audiences. This individual will build trusted partnerships with leaders across Marketing, Sales, and other business functions, and must be highly organized, collaborative, and capable of managing multiple priorities. Reporting to the Director of Experiential Marketing and working closely with the broader marketing team, the role is based in Jersey City, NJ, Boston, MA, or Lehi, UT with a hybrid work schedule and travel up to 20% to connect with dispersed stakeholders and clients.
About the Day to Day Responsibilities of the Role
- Serve as a project lead for select brand initiatives including capstone events, managing timelines, content, stakeholders, and internal partners
- Partner closely with cross-functional teams across Marketing, Sales, and business units to deliver content across integrated "One Verisk" brand experiences
- Drive content strategy and storytelling for key experiential touchpoints, ensuring alignment with Verisk's brand positioning and business objectives
- Translate customer and market insights into meaningful experiential concepts and content that engage target audiences and reinforce brand value
- Collaborate with the marketing analytics team to define event success metrics, analyze performance data, and provide actionable recommendations for continuous improvement
- Represent the brand at key events as needed, including travel and hands-on support with setup and teardown
- Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate
- Plan (with strong project management skills), deliver, and analyze experiential marketing efforts
- Bachelor's degree in Marketing or related areas or equivalent work experience
- 2+ years' experience in a Marketing role or similar position
- Experience in B2B - experience in software, high-tech, or performance marketing a plus
- Ability to work efficiently, multi-task, and deliver commitments in a timely fashion
- Strong project management skills, including prioritization, planning, and tracking
- Great attention to detail and organization
- Ability to drive results, guide cross-functional teams and align with and influence stakeholders at all levels, including executives
- Data-driven and results-oriented, with the ability to define and track metrics to measure marketing impact
- Strong written and verbal communication skills, including the ability to effectively communicate with senior business leaders
- Ability to travel (up to 30%), and work overtime and irregular hours as needed to support business needs
- Skills
- Innovative and creative thinker: pioneer who embraces bold ideas
- Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
- "Let's go" attitude: optimist, contagious enthusiast, sees the upside
- Accountability matters: drives for results as coach and team player; bias to outcomes
- Exhibits aptitude: always learning and growing; constantly attempts new experiences
- Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
- Grit: passionate, self-directed and motivated; demonstrates endurance
About Us
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.
At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.
We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.
Verisk Businesses
Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Extreme Event Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.
Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance
Marketing Solutions - delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement
Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.
Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger
Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
https://www.verisk.com/company/careers/
Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
